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24, Student

Jacket & Cardigan Zara
Dress H&M
Pants Space
Shoes ASOS
Scarf Alexander McQueen
Bag Marc by Marc Jacobs
Ring From Naples

»I come from Italy, and I am surprised at how different and how much more relaxed everything is here when it comes to fashion!«

34, Bag Designer

Coat & Pants Topshop
Shoes Zara
Bag La Carola

»You can find any kind of trend in Madrid!«

Serge
35, Fashion Designer

Coat & T-shirt Burberry
Trousers Jean Paul Gaultier
Shoes Vivienne Westwood
Bag Burberry Prorsum

Alex
23, Sales Assistant

Raincoat Comme des Garçons
Jacket Levi's Red
Trousers Gareth Pugh
Boots Burberry
Bag Jean Paul Gaultier

»We come from Barcelona and are visiting friends in Madrid. Everything you can buy here you can also get in Barcelona!«

32, Bartender

Jacket Pull & Bear
T-shirt My father's
Denim jacket, skirt & bag Zara
Necklace H&M
Ring Selfmade
Shoes Converse

»I come from Italy and enjoy the fact that Madrid is more cosmopolitan – there is more choice.«

31, Sales Assistant

Jacket & Shirt Zara
Pants Edwin
Shoes Car Shoe
Belt Gucci
Scarf & Rings Vintage
Glasses My father's

»The Madrilenians don't really pay much attention to labels. If your backside looks good in the trousers then who cares what the label says?!«

33, Advertising Producer

Dress COS
Cardigan & Stockings H&M
Shoes Weo
Necklace A present

»Madrid isn't a fashion city, but because people from all over the world meet here, there's always a nice style mix.«

24, Student Architecture

Jacket, Hoodie & Pants H&M
Shoes Nike
Watch Clycine

»Compared to the rest of Europe, everything takes a little longer for things to catch on here – like the popular vintage look for example.«

40, Shop Director

T-shirt Alexander Wang
Jacket Vintage Comme des Garçons
Pants Citizens of Humanity
Shoes Martin Margiela

»Madrid is really particular when it comes to fashion: people here aren't too keen on black – it's the colour we sell least of.«

29, Stylist

Shirt Vintage
Pullover Mobo
Pants H&M
Stockings My grandma's
Shoes Nike
Necklace From my parents

»I originally come from Barcelona and I moved here for the music – there's more rock 'n' roll here!«

38, Owner of MiCasa

Pullover Thimister
Shirt Rick Owens
Pants Osklen
Shoes A Diciannoveventitre
Glasses Tom Ford

»São Paulo has developed a lot over the last four to five years. A lot of labels come here – it is the right city to establish yourself, if you want to make it in South America.«

29, Brand Manager

Tee & Sweater COS
Pants Pedro Lourenço
Shoes Givenchy

»Brazilian women are very confident and comfortable with their sexuality. You can see that by the way they dress.«

24, Stylist

Coat  Burberry
Blouse  H&M
Leggings  Daslu
Boots  Zara
Bag  Proenza Schouler

»São Paulo has really come along where fashion is concerned. The Paulistas are now discovering their own style.«