Allow us to introduce: Fred. A cheerful goldfish, who happens to be one of the sweetest fashion brand logos around. The new Amsterdam menswear label 'A Fish Named Fred' introduces us to the little chap along with their first collection for this winter.
You can spot him, for example, in the lining of a suit jacket or as a small emblem on orange-shimmering down jackets, bright shirts, cardigans or hoodies. On top of that come chinos and cargo pants as well as selected accessories like down bags in bright colours and a wide range of scarves. With scads of original details to discover, the young label manages to elevate itself from the masses and brings a little more fun and colour into our daily lives without coming across as too playful. That's Fred!
