Like a butterfly, the hero, the new Prada sunglasses for men, flutters through virtual worlds dominated by typography and luggage, overcoming all obstacles with ease.
After making it through all the levels, he is rewarded with the princess – the ladies' model from the new eyewear collection. The animated ad is by Giuliano Federico and Marco Braga and the Brit electro-clasher from Ladytron provided the eighties-inspired soundtrack.
